Advertising And The Small Business – Getting The Best ROI

Marketing and advertising activity can be extremely expensive, especially in terms of the entire budget for running a small business. For most small business owners it quickly becomes apparent that they simply cannot match the ad spend of their larger competitors.

Place Advertisements On Magazines And Newspaper

However times have changed. In the past most businesses were limited in their approach when it came to attracting new business. For the most part advertising meant above the line – adverts placed in newspapers and magazines or radio spots. This reached many people – and only a small percentage of those were the target audience that would make use of the goods or services that the business was offering.

Today due to the increasing penetration of the Internet and the fact that the numbers of people looking for goods and services by using search engines is growing small businesses can take a much more targeted approach to advertising.

One of the most cost effective ways to harness the power of the Internet is through online advertising.

Using systems like Google Adwords small businesses can target those people who are looking for specific goods or services using the Google search engine. One of the most powerful aspects of this sort of advertising is that it is measurable – allowing the small business owner to fine tune advertising to make it more effective.

Paid Search Marketing

Measurement is extremely important and one of the best ways to take advantage of this functionality is through paid search marketing. Using this system advertisements are placed when relevant search inquiries are made. The small business owner then pays the search engine business a small fee each time one of the adverts is clicked. This is why it is also known as pay per click or PPC advertising.

There are also other avenues to harness the power of PPC advertising. for instance there is Bing Ads. The Bing search engine has a smaller share of the search engine market – but even this smaller share translates into millions of users each month. Ads on this search engine are considerably cheaper than Google Adwords.

Paid advertising on social media sites is also a great way to reach a highly targeted audience. As an example Facebook advertising offers incredible options for targeting exactly the right demographic. Targeting options include area, age and interest so that the small business owner is absolutely sure that the advertising that they are paying for is reaching their exact target market.

Traditional Advertising Options

Of course there are other more traditional advertising options that still offer exceptional return on a minimum investment. Flyers are still cost effective and allow for the targeting of specific areas with specific offers that will attract new business. Local newspapers also are considerably cheaper options when it comes to print advertising when compared to publications with a larger circulation and can again allow for very exact area targeting.

However when it comes to cost effectiveness the Internet still offers the best ROI of all – and the targeting options are incredible. There is also the measurement aspect which is vital for those businesses with a limited marketing budget. Visit Matt Brandenburg to rank your website on top.